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In this Episode…

Learn about the power of seeing the world in a new way and ditching the concept of perfection during this conversation with the creator of the Lensbaby creative lens system, Craig Strong.

Craig’s Biography

Craig Strong is a photojournalist turned product designer who co-founded Lensbaby, Inc. in 2003.

Craig switched from film to digital in 2000 and found the freedom his DSLR gave him to create unlimited photographs exhilarating. A natural tinkerer who had always explored what's possible, he started putting odd glass in front of his first digital SLR and found imperfect lenses often conveyed what he saw better than perfect glass could.

Inspiration for the Original Lensbaby lens came from joining an old Speed Graphic lens with a short piece of Shop-Vac hose to shoot selective focus images not otherwise possible with his dSLR. Since 2003, Craig has led the design and production of many lenses and accessories that offer photographers selective focus, flare, swirl, sweet spot and a handful of other photographic effects not readily available using modern camera lenses